|
|
|
|
6600 Six Forks Road Suite 202 Raleigh, NC 27615 USA phone: 800-860-0665 fax: 800-864-5157 |
Publication Research LewisClarkBoone Market Intelligence offers a full range of studies to publications, each of which can be customized to fit specific needs and budget. Studies we have previously conducted include: Reader Profile Study (RPS): Examines characteristics, demographics, reading habits, purchasing behavior, interests, needs, and opinions of publication’s readers. Helps attract advertising and improve editorial content. ARTS Advertising Studies: Examines advertising recall and readership, attitudes toward individual ads, purchasing involvement, purchasing action, readership duplication, and more. Rewards current advertisers and encourages new advertisers by offering valuable feedback on an advertisement’s impact. Basic, Extra, and Plus levels offered. Benchmark Study: Measures changes in reader perceptions over time. Before and after study evaluates impact of advertising campaign. Brand Awareness/Preference: Studies awareness, preference, and purchasing decisions. Editorial Research: Defines readers' information needs and how well they are currently served. Demonstrates affinity with publication and identifies strengths and weaknesses. Publication Reach/Readership Duplication: Determines covereage and readership duplication among competing publications and demonstrates unique audience reached by your publication. Contact us for complete list of available studies. Studies are modified for clients as needed and can be conducted via mail and/or online. Custom studies combine one or more areas shown above. |