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6600 Six Forks Road Suite 202 Raleigh, NC 27615 USA phone: 800-860-0665 fax: 800-864-5157 |
Alumni Association Solutions LewisClarkBoone Market Intelligence offers a full range of studies to alumni associations, each of which can be customized to fit specific needs and budget. Studies we have previously conducted include: Alumni Needs Study: Detailed analysis of how well association is meeting the needs and expectations of its members. Helps association understand value of current programs, benefits, products and services, as well as gauge interest in potential new benefits. Capital Campaign Study: Determines support for specific campaign goals, explores likely giving levels, and helps refine communications strategy for campaign marketing.Typically incorporates mail or online survey with focus groups of key-stake holders. Alumni Demographic / Lifestyle Study: Collects information such as age, gender, income, and geographic location to provide a detailed portrait of alumni. Communications Audit: Examines the effectiveness and efficiency of current alumni communications program and evaluates potential changes. Identifies ways to better reach members, prospective members. and donors through traditional channels as well as emerging methods such as social networks and virtual reality. Non-Member Study: Examines reasons why why alumni have not joined and/or renewed their membership. Alumni Publication Study: Through the resources of LewisClarkBoone's Publications Group, a variety of readership and advertising studies are available. Contact us for complete list of available studies. Studies are modified for clients as needed and can be conducted via mail and/or online. Custom studies combine one or more areas shown above. |